Rock ‘n’ Roll Running Series Rebrand
Social Media Page Flips
On the launch of the rebrand on March 25th, 2021, 18 social media page names, logos, header images, and bio/about information were updated in real time between 1pm-2pm ET, with 2pm being the official time of launch.
Social media pages were across Facebook, Instagram, Twitter, Pinterest and Youtube.
Post performance success
Utilizing a strategy of sharing rebranding information and info about each of our unique events across owned social assets, posts during launch week garnered nearly 1.1 million impressions.
Event Highlights
During the rebrand, we made a pivotal decision to reintroduce our events. After 2020 saw the elimination of nearly 15 of our worldwide events, we used the rebranding opportunity to not only highlight that the series welcomes more than just marathon distance runners, but the communities where each of our races take place annually.