Rock ‘n’ Roll Virtual Running Club Launch

 
 
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Facebook Page Launch

From the launch on April 20, 2020, to the end of the first week on April 27, successfully grew page from 0 Followers to 2,816 Followers, which converted to over 19,000 signups on RunRocknRollVR.com.

Prior to the end of the Virtual Running Club in 2022, the page reached over 6,700 Followers.

 
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Post performance success

Utilizing a strategy of sharing across owned social assets, posts during launch week reached nearly 1.4 million users and garnered over 48,000 engagements across social platforms.

 
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UGC Filters and Frames

We created accessible frames and filters to be utilized by followers to share their photos during weekly competitions.

In the first weekend of race competitions, the frames and filters generated 1,678 usages, and grew to over 2,500 weekly uses at its peak.